Social media has disrupted our society. They have revolutionised interpersonal relationships, internet use and even shopping behaviour. Facebook, Twitter, LinkedIn, Instagram… Social networks are now ubiquitous and it is impossible to imagine a corporate communication strategy without them. They offer many advantages and are an excellent means of communication regardless of the target group. In 2021, more than 3 out of 4 French citizens will be active on social networks.
A communication strategy today inevitably involves the use of social media. 90% of brands say that social media plays an important role in their business to increase visibility, drive traffic and engage fans.
4 reasons to use social media to communicate
- Social media is everywhere.
It’s an obvious but very important reason: everyone uses social media. What’s worse, we are all connected 24 hours a day (or almost!).
Social networks constantly remind us of ourselves. Through messages, through emails. Through hashtags used in TV shows, QR codes used in advertisements. Consumers are now hyper-connected. 96% are guided by a brand’s e-reputation when shopping.
These facts lead us to the following conclusion: a company’s success depends (partly, of course) on the attitudes it creates on social media. Influencers are becoming living demigods in this age of the social web.
- Social media drives website traffic.
Share your content on various social networks, post links, photos or videos. If your content is of high quality, virality will do its job and your content will spread all over the web.
- Social media makes brands more human
The Internet has put brands on the right track, putting the consumer back at the centre of marketing and communication strategies. Today, a product must be highly personalised and, ideally, respond to the individual’s expectations.
By using social media in your communications, you create closer relationships with your customers, potential customers and their environment. They can interact directly with you, exchange content and even create it.
THE MAIN PLATFORMS FOR A COMPANY
Among the many social networks that exist, here are the main social networks that are most suitable for a company:
It is the most popular platform. It is used to share with friends or to meet up with acquaintances. For a business, Facebook allows you to reach both individuals and professionals. It is used to showcase stories, services, products, news, etc.
This is a social network used mostly for news and short direct messages. In the case of a business, it is used to report news and share links to richer content.
This is the most important professional social network. Companies can share their news, especially recruitment news, and post job openings. The platform is also useful for finding new contacts.
Instagram allows people to share photos and videos with captions. The platform allows a company to share original visual content and bring a community together.
Therefore, the choice of social network depends on your goals, objectives and market!
If you enjoyed this article, please check out this website to learn more about each social media and make sure to read my article about the importance of GDPR.
