Halloween is an exciting online trend that offers endless opportunities to delight people and generate engagement. The event is growing in popularity and offers great opportunities for content marketing to tell stories and connect with people.
Halloween is a real opportunity for businesses. Having a digital presence allows them to be very creative, especially this holiday season. It’s true that it’s not easy for all businesses to ride the Halloween wave, but let’s look at how brands can still take advantage of this time.
How can Halloween be used to sell?
Dress websites and social medias in the colours of the event.
Brands can dress up festively in line with the holiday and personalize their website or social media pages to match the theme. This adds to the fun and can increase traffic.
Organize a competition
Halloween is a great opportunity to promote businesses, raise awareness and gain new contacts.
Brands can capture the interest of their target audience and generate enthusiasm for their brand by offering an attractive prize. The more valuable the prize, the greater the success.
Here are some ideas for competitions they can run:
- Photo/video competition
- Photo and video contest
- Prize draw
The originality of the competition allows brands to stand out from their competitors and build customer loyalty. They will leave a mark in the minds of customers and provide them with a positive experience.
Create content around the spirit of Halloween
A few days before 31 October, brands can create a graphic universe around Halloween in their content on their website or social media. If they have a corporate blog, they can also write articles related to the event.
Send a spooky newsletter
Halloween is a great time to send an email to audiences. Dress newsletters according to the theme and show the brand’s friendly side to reconnect with customers. The key is to stand out and make the e-mail attractive so that people want to open and read it.
Digital promotion
Brands use Halloween to promote their products and services. Regardless of the time of year, consumers are looking for a good deal. Therefore, it can be a good idea to offer internet users special offers/discounts during this period. This will also help increase traffic to websites and boost sales. Brands can post their offer directly on your website, pass the information on their social media or mention it in their newsletter.
Regardless of the industry, any business can make the most of Halloween with digital marketing. This is one of the few times of the year when they can afford to communicate their brand in an unusual way, so they must take advantage of it!
By Tendry Randriamparany
If you enjoyed this article, please check out this website to see examples of Halloween promotion and make sure to read my article about digital identity.
