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In this article about data and marketing, we are giving you the best tips to use in the post cookie era. But first, let’s explain briefly the current situation. Starting from 2023, third party cookie will be not allowed on Google websites. This upcoming new will impact negatively companies success who neglected their digital marketing …

General data protection regulation (or GDPR) which was enacted in May 2018, gives a legal framework that keep individual’s personal data safe. GDPR requires for companies to set up robust processes for handling and storing personal information. Why is data protected under GDPR? Every individual’s activity on internet leaves a data footprint. According to the …